Though its history dates back more than a century in Latin America, AB InBev and the other local breweries that are part of the multinational beverage firm realized they cannot rest on their laurels to last another 100 years. As a result, it was necessary to rework the client’s regional and local position, reformulating its purpose in a way that is local, global and inspiring for all its target audiences.
We worked with AB InBEV and all its breweries to create a position, narrative, archetype, communication concept and visual identity that breathe life into the new purpose. This covered the design of everything from offices, signage and launches to TED talks and a regional campaign.
Successfully launched in seven countries in the region, including Mexico.
