INNOVATION & STRATEGY HUB

We are an innovation and strategy hub that partners with companies to help them stay ahead of change, transforming brands and rethinking their experiences.

Everything revolves around people:
Every client, consumer, user, influencer, employee or business leader is a person moved by their needs and expectations.

Culture as a transformation engine:
More than data, marketing tools or AI, we must understand the company’s culture to navigate the transformation.

Excellence in what we deliver:
We get out of bed every day with the belief that our success is built on our clients’ achievements.

We believe in conversations more than in presentations.
In deep questions more than in quick answers.
In the search for simplicity even when the journey is challenging.
In amplifying truths more than in manufacturing perceptions.

TEAM

FEDERICO KINA

PARTNER & REGIONAL GENERAL MANAGER OF FOGDOG

Federico began his professional career working for technology companies such as Microsoft and Cisco, later taking on new challenges within the advertising industry in agencies in Argentina, Mexico, Venezuela and Spain. Over time, he has built a solid experience in innovation throughout the region.

LUCAS BARANZELLI

PARTNER & GENERAL DIRECTOR OF FOGDOG BRAZIL

Lucas has more than 12 years of experience in communications, marketing solutions, digital transformation, and data-driven operations. He is a transformational leader driven by a relentless desire to innovate and inspire change through branding, strategic innovation, digital transformation and customer experience.

JUAN SERENELLINI

PARTNER & STRATEGY DIRECTOR AT FOGDOG ARGENTINA

Juan Ignacio has been working in the world of advertising for more than 15 years. He began his career as a marketer at Peñaflor and, in 2008, briefly worked for Heineken. In 2011 he moved to Business Intelligence at BMC Strategic Innovation, helping companies such as Coca Cola, Nestlé and Walmart locally, regionally and globally to develop marketing and innovation strategies.
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WE DO


  • Business Innovation: From business consulting to the design of new products and services.
  • Customer Experience: From experience design to omnichannel relationships.
  • Brand Strategy: from branding to positioning and communication strategies.
  • Creative Tech: from advanced analytics to MarTech solutions.

In a time of many uncertainties, we bring order to chaos.
We understand people so that we can live up to their expectations.
We innovate where there seems to be no space to do so.
We accelerate companies’ digital transformation to help companies stay ahead of change.

CASES

AB InBev

LATAM

Changing the Narrative of the Largest Company on the Continent

CLIENTS

UNTOLD_

Fogdog is part of Untold_, a creative ecosystem focused on data, strategy and content. Through Untold_, Fogdog is able to offer a complete customer experience and communications service, from business consulting to strategic innovation, from branding to comms strategy, from creativity to campaign executions, and from media planning to content development.

HUB DE
INNOVACIÓN Y
ESTRATEGIA

BUENOS AIRES. ARGENTINA

Teléfono: +54 (11) 5279 9000

CIUDAD DE MÉXICO, MÉXICO

Teléfono: +52 55 8840 9549

SÃO PAULO, BRASIL

Teléfono: +55 11 5990-3908

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